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22 октября 2020
Content Marketing Mistakes You’re Definitely Making

We all like to believe that our content is air-tight, but even the best marketers may be making mistakes without even knowing it. From blog posts to emails and everything in between, content is a hugely important part of any marketing strategy. If you’re slipping up, though, you might be losing out on a lot…

The post Content Marketing Mistakes You’re Definitely Making appeared first on Benchmarkemail.


21 октября 2020
11 Email Marketing Stats to Guide Your Strategy

Email marketing can be one of the most effective methods of outreach for your brand. Do it right, and it might even be the most effective. Having a direct line to your leads’ inboxes is a powerful thing, providing you with an opportunity to send targeted, action-driven content that results in more traffic to your…

The post 11 Email Marketing Stats to Guide Your Strategy appeared first on Benchmarkemail.


15 октября 2020
How to Get Started with Email Marketing

Email marketing is incredibly important for small businesses, but it can be a daunting and overwhelming process — and often, it’s hard to know where to even start. Before you get discouraged, though, know that there’s a lot to gain from putting time and effort into a designated email strategy. Email offers a great return…

The post How to Get Started with Email Marketing appeared first on Benchmarkemail.


14 октября 2020
How to Optimize Your Site for Better Lead Conversion

The ultimate goal of your company’s website is to generate more leads so you can convert them into paying customers. But accomplishing this takes much more than simply adding a “click here” button to your home page. Today’s marketers must be savvy and strategic in how they optimize their websites for improved lead generation. But…

The post How to Optimize Your Site for Better Lead Conversion appeared first on Benchmarkemail.


08 октября 2020
4 Best Types of Marketing Software for Account-Based Marketing

Account-based marketing is a collaborative approach to business that combines marketing, sales, delivery, and even key executives in an effort to reach a client’s business goals. In short, it completely changes the way marketers drive business. Instead of chasing thousands of random leads and narrowing them down to the most viable prospects, ABM proposes you…

The post 4 Best Types of Marketing Software for Account-Based Marketing appeared first on Benchmarkemail.


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