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01 июня 2023
The Ethics of Email Marketing: Navigating the Line Between Promotional and Intrusive

As email marketers, our primary goal is to create email campaigns that engage our subscribers and drive conversions. But with great power comes great responsibility. We must navigate the line between promotional and intrusive, ensuring that our campaigns respect our subscribers’ time and privacy while still achieving our business objectives. To create ethical email marketing…

The post The Ethics of Email Marketing: Navigating the Line Between Promotional and Intrusive appeared first on Benchmark Email.

31 мая 2023
The Future of Email Marketing: Trends and Predictions for the Years to Come

Email marketing has long been a staple of digital marketing, but it’s an ever-evolving field that requires businesses to stay up-to-date with the latest trends and technologies. But with things changing so often, staying up to speed is a job in and of its own. In this article, we’ll explore the current state of email…

The post The Future of Email Marketing: Trends and Predictions for the Years to Come appeared first on Benchmark Email.

30 мая 2023
How to Reward Employees Without Breaking the Bank

It would be impossible for your business to operate without members of staff who carry out the critical tasks that keep the business going.  Recognizing the hard work that your employees put into your business is one of the quickest and most efficient methods to make them know how much you appreciate them, which can…

The post How to Reward Employees Without Breaking the Bank appeared first on Benchmark Email.

25 мая 2023
7 Must-Have Qualities of a Stellar Customer Service Rep

Customer service is a critical part of your small business. Based on this, it’s incredibly important to hire the right people for the job.  Your customer service team will ultimately be the face of your company and the main point of human contact with your customers. Excellent customer service is the key to loyalty, retention,…

The post 7 Must-Have Qualities of a Stellar Customer Service Rep appeared first on Benchmark Email.

24 мая 2023
Internal Linking Tree: What is it, Why You Need One, and How to Create It

If you’re DIY’ing your SEO strategy, then you’re probably giving your content strategy a lot of focus and attention. You may already be thinking of your content strategy as a tree: the trunk is your main topic, the branches are the subtopics, and the leaves are individual, related content pieces or blog posts. Your internal…

The post Internal Linking Tree: What is it, Why You Need One, and How to Create It appeared first on Benchmark Email.