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20 января 2021
Interactive Marketing: Why It’s Time to Try It

Are your brand’s marketing efforts a one-sided conversation? In an increasingly digital world, there are more opportunities than ever to connect with your leads. More often than not, however, those connections are driven in one direction, without the back-and-forth dialogue that more closely mimics the way we engage with each other in real life. Fortunately,…

The post Interactive Marketing: Why It’s Time to Try It appeared first on Benchmarkemail.


14 января 2021
3 Email Workflows You Should Be Using Right Now

Sometimes all it takes is a nudge in the right direction to turn an almost-customer into a purchasing customer. We’ve all seen leads get stuck in the funnel, inching closer to a sale but sealing the deal never happens. And sure, you’re not going to convert every single lead that visits your site, but there…

The post 3 Email Workflows You Should Be Using Right Now appeared first on Benchmarkemail.


13 января 2021
How to Keep Your Digital Event Engaging

The world has gone increasingly digital, both by choice and by necessity. In-person events have been put on pause; therefore, digital networking tactics are the new go-to. This means that if networking events and conferences are a part of your brand and marketing strategy, it’s time to rethink your approach. Networking events have a million…

The post How to Keep Your Digital Event Engaging appeared first on Benchmarkemail.


07 января 2021
6 Things Every Email Marketer Should Be Doing This Year

There’s nothing obvious about great email marketing. Sure, we all know the basic formula for success — reaching the right people with the right content. But, how you narrow down who those people are and what kinds of content will track with them is a process that takes a lot of skill, not to mention…

The post 6 Things Every Email Marketer Should Be Doing This Year appeared first on Benchmarkemail.


06 января 2021
How Kate’s Clothing Uses Benchmark Email to Increase Engagement and Sales

Email marketing is such a powerful strategy, yet if the right tool isn’t being used or the right approach isn’t taken, the benefits that come from it will never see the light of day. Don’t become victim to an email marketing strategy that falls flat. Instead, check out our case study with Katie’s Clothing and…

The post How Kate’s Clothing Uses Benchmark Email to Increase Engagement and Sales appeared first on Benchmarkemail.


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