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01 декабря 2022
6 Marketing Goals to Keep Your eCommerce Leads Engaged After the Holidays

Fostering engagement with prospects isn’t always easy.  eCommerce brands need to know who their ideal customer is, what they need, and how to position their messaging in alignment with prospects’ preferences. The good news? With eCommerce conversion rates 0.65% higher during the holiday season, brands have access to invaluable lead information they can use to…

The post 6 Marketing Goals to Keep Your eCommerce Leads Engaged After the Holidays appeared first on Benchmark Email.

30 ноября 2022
Establishing a Brand Connection: Your Biggest 2023 Email Marketing Objective

Getting your marketing strategy right is one of the most challenging aspects of running a business. With advances in technology, consumer behavior, and competition all constantly shifting, it’s never been more critical to stay on top of your game. There’s no denying that email marketing is still an effective way to grow your business, but…

The post Establishing a Brand Connection: Your Biggest 2023 Email Marketing Objective appeared first on Benchmark Email.

29 ноября 2022
How to Take Your Email Copy From Good to Great

When it comes to your emails, what you say is important — but so is how you say it. Great email copy helps keep your subscribers interested and can make all of the difference between emails that convert and emails that fall flat. Of course, it’s really hard to craft unique email copy that dazzles…

The post How to Take Your Email Copy From Good to Great appeared first on Benchmark Email.

24 ноября 2022
How to Respond to an Angry Customer: 7 Email Responses to Calm Dissatisfied Customers

Working with dissatisfied customers is a vital part of any customer-facing role. Your role is to understand their frustration and work through how to manage it without increasing their frustration or damaging your company’s public reputation. The best outcome is that you reach a mutually satisfactory result that maintains your business’ customer reputation and solves…

The post How to Respond to an Angry Customer: 7 Email Responses to Calm Dissatisfied Customers appeared first on Benchmark Email.

23 ноября 2022
How eCommerce Businesses Can Utilize Amazon Marketplace This Holiday Season

The holiday season is when retailers and eCommerce business owners look forward to their busiest times when customers shop for gifts for loved ones. However, this year could be different for most online stores. With the current inflation rate and an unexpected decline in retail sales, the IMF is warning that colliding pressures are pushing…

The post How eCommerce Businesses Can Utilize Amazon Marketplace This Holiday Season appeared first on Benchmark Email.